JRF-Developing Dream World for Carpet Weavers & their Family

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Simply creating carpets & rugs & making
India a global champ in the home furnishing sector are not the only priorities
that define the Jaipur Rugs role. Jaipur Rugs is one large family which considers
its artisans, weavers & workers an integral part of this one big family.
And, thus, the upliftment of these dedicated weavers is one of the topmost
priorities of the company's development strategies.

To develop weavers and their family, Jaipur Rugs Company
formed its social unit known as Jaipur Rugs Foundation in 2004. Jaipur Rugs
Foundation is now involved in several economical and social programs of govt.
and other agencies to uplift the quality of life of weavers & their
families. We deals and works for the betterment of the carpet industry keeping
the following goals in mind:

Work towards eradicating
social injustices.
Increase the standard of
living of the weavers.
Offering regular work
& right payment.
Promotion of new designs
as per the international demand so as to bring more work to the weavers
thereby accelerating income and prosperity.
Working for the
empowerment of women. Empowering women for us implies influencing strongly
not only on their economic life (income and earning potential) but also
their personal life (self-esteem and influence on family decisions). We
give them equal priority on wage levels, participation in decision-making
and labor standards.
Upliftment of the weavers'
community by creation of facilities which enhance the efficiency of the
weavers through carpet weaving which in turn lead to the economic growth
of the industry.
Nurturing ancient
legacies.
Enhancing the skill of the
workers through training and exposure.
Non involvement of
middlemen, making the weavers free from exploitation and under payment.
Promotion of research for
new technology to bring the Indian carpet weaving industry closer to the
international market.
Helping the weavers in
becoming productive and contributing members of their communities.
Providing prospects for
the overall personality development as health, education, including
children's education etc.
Welfare schemes through
microfinance which help the artisans get motivated for becoming
financially sound and able to hold assets like their own looms.

JRF is dream of
its founder Mr. N. K. Chaudhary, who worked along with rural artisans for 30
years. He firmly believes that each carpet is the aesthetic sense and inner
feelings of artisans, which is their power of expression. At present JRF has
ensured sustained livelihoods to 25000 artisans in wool reeling, dyeing, carpet
weaving, repairing and many downstream jobs in the production chain. We
constantly strive to link the livelihoods of poor with markets and to bring
them in the mainstream. Today weavers need to understand end customer and vice
versa.

Achievements:

� Sustained
Livelihoods to 25000 artisans

� Our
intervention has provided additional income of Rs18000/annum to each artisan.

� The
capacity building programmers have developed skilled human resource, capable to
meet global challenges.

� Local
youths employed as service providers to mobilize, generate awareness, ensure
quality control and deliver services to artisans.

� Women
constitute 80% of total artisans. Hence, a greater space for women empowerment

� Another
30000 artisans can be employed for the work.

� Linkages
of artisan for insurance, health, banking through ICICI Lombard, artisan Health
cards, and access to banks has enabled us to mitigate risks of artisans.

� Assured
buy back arrangement through Jaipur Rugs Co. Pvt. Ltd has given surge and
sustainability to the clusters.

� Some
local success stories from rural India have began to surface.