Digital Signage Software – Dynamic Advertising Tool
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by: danish.article
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In today's hypercompetitive market each retailer needs to
grow revenue and market share along with customer satisfaction. Retailers are
using new technologies like digital signage to retain customers. Retailers not
only provide additional value by facilitating their customers but also generate
additional revenues by running branded advertisements. Static pop-up is a thing
of the past. Digital signage is being placed in-store, showcasing product
information, new arrivals, offers, clearance sales and information about
availability of products along with their location. Huge video display screens
grab comparatively more attention than other sources, influence customers and
are a means of additional revenue and customer satisfaction.
Communication is the key to any organization's success.
However, in today's fast moving market it becomes a bit cumbersome and tedious
for a corporate to inform each and every employee with key information at one
go. One reason may be that all the employees do not have email ids like in
floor shops, back offices or branch offices spread geographically.
The organization can update its employees based in any country, in any location
with the latest internal news; can welcome the new joinees, keep the entire
employee force abreast with the latest HR policies, transfers of employees,
etc. The organization can even broadcast live internal and sporting events
simultaneously. Using Digital Signage software these updates and events can
also be displayed on LCD or plasma screens. Digital signage also helps in
assisting visitors in accessing a facility's way finder, utilities area and
other important information. The same can also be used to display the company
profile and areas of expertise. Third party feeds like news, weather, stock
market updates, financial news, etc., are added advantages for staff and
visitors alike.
Why is digital signage important in the transportation
sector? Digital signage allows you to put live or real time data on to screens
(LCD/ Plasma) fixed at the departure or arrival areas of airports, railway and
bus terminals. Passengers can be updated with the current schedules in an
interesting manner, rather than the boring numeric being currently used. This
can be used to display useful information that a passenger would like to know -
trip delays, news, sports coverage, stock market updates, currency rates,
safety information, world clock and weather. All this can be displayed
simultaneously. Interactive kiosks or
touch screens make it easy for travelers to purchase tickets, check-in and
locate where to board planes, trains, and buses and tourism info centers.
Digital signage can delight customers by displaying their
menu, along with their ingredients and calorie counts, price and the waiting
time outside their premises. This could encourage the customer to have
pre-decided his/her order once she looks at the menu thereby leading to the
higher TRT (turn around time) leading to
more revenue. Inside the restaurant besides the menu, entertaining videos,
news, stocks etc can be displayed for customers.
Digital signage is ideal for retail banking because it lets
you deliver personalized information to individuals critical to the success of
retail banking. It can be used to display messages from the bank's board of
directors or head appreciating and thanking customers for their loyalty.
Display screens fixed at waiting areas informs the customer about the current
offers and services for different categories and testimonials along with
tickers, live news feeds and stock data making his wait more entertaining.
Further the head office can communicate with other branches simultaneously at a
pre-defined time for all internal communication.
Digital signage can play a significant role in making your
guests stay memorable, for e.g. Screen at the reception desk, can be used to
display different time zones of different countries dynamically which means a
clock showing IST(Indian Standard Time) can have a background of The Taj Mahal
and after predefined time it can show London time with Big Ben or video of
London or a hotel logo as the background, this can also be added with weather
conditions in multiple numbers, here imagination has no full stop. Likewise in
the lobby area a screen can be used to display facilities and amenities
available with-in the hotel like today's function, today's top menu etc. to
facilitate customers and guests. This can also help your guests find their way
to rooms, what's in for menu, type and time of restaurants, bar, rest room and
other amenities etc. at touch of their finger tip along-with the city's
tourist's places, entertainment venues and prominent market in interactive
kiosk mode.
About the Author
I am Danish Abdullah, completed my BSC.IT from NIIT. I Like to write article on different topics. Kindly give your Comments.
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