One way links or two way links?
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by: Specialists
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This is a big question that is playing on the mind of
almost all search engine optimizers. There are many forums and blogs where this
is being discussed to make it easier for the SEO analysts to know the best
possible way to get backlinks. Now we all know what can more and more backlinks
mean to a website when its performance on search engine results page is
considered.
Let
us first analyze the case of reciprocal links or two-way links. You would want
your site to be linked by a PR3 and above site. This is normally possible when
you too have a PR3 site else the other site administrator might not be
interested for all justified reasons. But in case you have a lower page rank or
no page rank at all, then it becomes a very difficult process. Why would a PR3
site link to your site when you have a zero Page rank?
There is also one more reason why one should try to avoid two ways links though
it can generate more backlinks. More and more outbound links decreases the
overall page rank of the site.
So
today more and more sites are trying to get inbound links and that too one-way
links. This is possible through article posting. Great articles when submitted
in hundreds can boost up the page rank. You can post articles to sites that
accept them with a link to your website. So you don’t have to link your site to
others whereas your site is getting linked. But one point needs to be
remembered that the articles should not be sloppy and of no use. The article
should be easy to read, informative, have all the answers that one is looking
for to make it viewed by more and more number of users.
Reciprocal
links can be very helpful once you have already achieved a high page rank. Then
you can get links easily from other PR3 and above sites. It is not always
possible to continue writing great articles. It is then that the two way link
procedure can be of real help. But for the initial stages article posting is no
doubt a better option to get one way inbound links.
The ground rule for search engine optimization
is to make your website popular on the web. When you don’t want to spend on advertisements
and paid links, getting one-way links through article posting is the best
possible option.
About the Author
We at, seo-specialists-india specialize in Article Submission, Directory Submission, Blog Posting Services, Forum Posting Services, PPC Campaigning and Content Optimization. For Further information please visit our site www.seo-specialists-india.com.
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