Press One For…
View PDF | Print View
by: Keyclicks
Total views: 8
Word Count: 490
One of the aspects in business life that makes our blood boil here in
the Key clicks Leeds web designer
and web
design Leeds office, are companies that deploy technology in their
business in an attempt to improve customer service, but in doing so
actually achieve the complete opposite.
Such examples of technology used in this manner are those companies
that use automated multi-choice telephone menu systems to handle their
in-coming calls. These systems are unfortunately, becoming more common
place, no doubt on the grounds of cost saving rather than actual
‘improvements to customer service’.
You know the type of thing; you call a company wanting to speak to a
human being. Instead you’re faced with;
“press one for sales, press two for accounts, three to be plunged into
a bottomless pit of silence, four to be cut off immediately or five, to
start the whole soul destroying process again without any hope of
actually speaking to a living being.”
These types of systems drive us and no doubt everyone else, completely
do lally.
One example this week that got us leaping around our desks in
frustration was our attempt to speak to one of the country’s largest
telecoms companies regarding the telephone services in our new office.
You’ve guessed it: ‘press one for this, press two for that!’ However,
none of the choices presented by this ‘wonderful system’ applied to
what we needed to speak to them about. So after 20 minutes of pressing
buttons we gave up and sent them a fax having never got as far as
speaking to a human.
Mind blowingly frustrating and horrendously bad customer service in
anyone’s book I’m sure you’d agree. (We got a response to our fax the
next day – but at least they rang us, which is one consolation i
suppose).
The worrying thing though, is that it’s not just the big utility giants
or banks that deploy these automated call routing systems. We’re
starting to see them in small companies.
Why? How can such services enhance the customer experience?
If you’re a small business, limited on staff or need to filter and
route your inbound calls in a specific manner; why not employ one of
these ‘virtual receptionist’ type of companies that are springing up?
At least then your customers will be able to speak to a human being.
They may not be able to offer immediate assistance, but at least they
will be able to take a message or offer some advice.
Anything better than ‘press one for this’ or ‘press two for that’.
It’s common sense really.
Note: When you call us (0845 658 1331), you’ll always speak to a human
being. No matter how big we get, we’ll never deploy automated call
handling systems.
About the Author
Keyclicks is a Complete Creative Package, Design Print, Web and Promotion agency Based near Leeds, West Yorkshire in the UK: we are a team of highly experienced web development, marketing and graphic design professionals that offer creative and innovative design and marketing solutions for both print and web. Leeds Web Design Firm, Leeds Web Development, Leeds marketing Agency.
Rating: Not yet rated
