Web presence is not a luxury but a necessity today….
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by: mindgenies
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Word Count: 478
It’s not
rocket science to create a web presence. This article takes you through the
various steps…
The
process of creation of a web presence starts with getting a domain that
represents your business entity. Domain is an identity that your business will
have on the Internet, and hence it has to be well thought of. No
two businesses can ever hold the same domain name simultaneously; therefore
your Internet identity is totally unique. If you have a business site on the
Internet your domain name is your own online brand and in a sense you can use
your domain name as your online business card. Keep the following points in
mind while selecting a domain – try to think of catchy words and phrases that
will bring more traffic to your website, try to use a domain that is relevant
to your business, try to keep the domain as short as possible around 5-20
characters.
Once
you have a domain name in place, the next step is to create a website for your
company and then host it on the World Wide Web. Buying web hosting is like
buying yourself some space on the Internet. Depending on the type of website
you have you can choose what type of hosting you want to buy – windows hosting
or linux hosting. If you have a plain informative/brochure website it does not
matter much what hosting you choose, but if you have an ecommerce website and
you are selling online, you would have to take an informed decision. You can
also buy email hosting to make your email ids more professional looking.
Now the
next step is to make sure that your website can be reached by people i.e. search
engine optimize your website. Search engine optimization refers to the art of
making your website searchable on various search engines. This is done by
optimizing your website for various keywords – the words or phrases that people
will use to look for businesses like yours. Once the site is optimized and
people reach your site looking for certain products/services, you would start
receiving targeted hits/leads on your website. www.seogenies.com talks about a framework
for search engine optimization.
Once
you have your website in place, you can think of doing many value additions such
as adding a live chat tool on your website, which will help you monitor the
traffic on your website. If you have an ecommerce website maybe you can add an
SSL Certificate www.sslgenie.com to
create the confidence in your customers.
So
create your web presence fast – register a domain, buy web hosting and email
hosting, build your website, search engine optimize it and get started online
at www.dotcomgenie.com
About the Author
MindGenies,
an ICANN accredited registrars has complete portfolio of domain name
registration, Whois lookups, web hosting, email hosting, domain forwarding,
site builder and much more at www.dotcomgenie.com. It also offers excellent
private labeled Reseller Program visit http://resellers.dotcomgenie.com/
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